Your customers no longer search only on Google: they also ask their questions to assistants such as ChatGPT, Gemini or Perplexity. SEO makes your website findable, GEO makes it understandable and quotable by generative engines, and AEO lets it answer questions directly. ITEmpire Group works on all three together.
- SEOBeing found on search engines
- GEOBeing understood by generative engines
- AEOGiving the direct answer
SEO: the technical and editorial foundations
- Technical audit: indexing, crawling, XML sitemap, robots.txt, redirects and canonical URLs.
- Core Web Vitals, performance and image optimisation.
- Keyword research and search intent analysis.
- Titles, descriptions, heading structure and internal linking.
- Schema.org structured data that matches the actual content.
- Local pages and multilingual SEO (hreflang tags).
- Content strategy, backlink analysis and monitoring in Google Search Console.
GEO: being understood and cited by generative engines
- A clear definition of your company, services and areas of expertise, consistent across the web.
- Structured content that is easy to extract: definitions, steps, comparisons, sourced figures.
- Expert, verifiable pages with sources and proof of experience.
- Full coverage of the topics in your field: guides, glossaries and useful comparison pages.
- Monitoring of your brand’s presence on a documented set of questions, with the available measurement tools.
AEO: answering questions directly
- Concise answers at the top of the page, followed by useful details.
- A logical heading hierarchy, one question per section.
- Real FAQs, drawn from your customers’ questions.
- Practical guides for each intent: understand, compare, choose, act.
How the three approaches complement each other
| Approach | Goal | What we work on |
|---|---|---|
| SEO | Being found and ranked well | Technical, keywords, content, links |
| GEO | Being understood and cited by AI | Brand entity, verifiable content, sources |
| AEO | Being the direct answer | Short answers, FAQs, page structure |
What we do not promise
No provider can guarantee a top position on Google, a rich result or a citation in ChatGPT, Gemini or Perplexity: those choices belong to the engines. We commit to the quality of the work, to indicators tracked over time and to clear reports.
Our approach
- Visibility auditTechnical state, content, competition and brand presence on a set of questions.
- Action planFixes and content ranked by impact and effort.
- ImplementationTechnical fixes, rewriting and creating content, structured data.
- Follow-upSearch Console, rankings, traffic and presence in AI answers, with regular reporting.
Costs and timelines
The budget depends on the size of the website, its technical state, the number of pages and languages, and the volume of content to produce. The first effects of SEO are usually measured in months, not days. Every engagement is quoted.
How visible are you on Google and in AI answers? Request an audit: we will show you where you stand and the priorities.
To go further: our SEO, GEO and AEO guide (in French) and our search engine optimisation service.